Cebu

  When Cebu was “discovered” by Ferdinand Magellan in 1521, it was truly a discovery, for it opened the eyes of the world to what it did not expect to see.

We had been a bustling trading post in Asia, long before the first of his ships landed, positioned right in the middle of whatwas to become the Philippine Archiepelago.

The island, with its natural port, was a logical destination, and its people, so steeped in the ways of trade and commerce, were its greatest natural resources.

Fast-forward 436 years, and Cebu remains a discovery. It remains that one bright spot, situated right at the geographic center of the archipelago. It is the fastest growing economy in the country, with an average growth rate significantly higher than that of the entire nation, and any other province.

The Province leads 78 other provinces in gross assets, equity and total income.